Our story

Hi. We're Jo and Lou - sisters, mums, and now founders! We discovered Slipfree®  shoes when we were on holiday together in Turkey in 2015 - you know the drill, running around after the kids nervously, constantly telling them to slow down so they don’t fall, and burning our feet on the lava-hot poolside.

Keeping safe was really important for Charlie (Jo’s son) because he was born deaf in one ear, and doctors said that a
knock to his head could affect the hearing in his other ear. So… when we found these soft, non-slip shoes for sale at the waterpark, we were really excited and they did not disappoint. As we filled our suitcases to take more pairs home, we wondered if it was the start of something big…

With both our careers spent in corporate sales, marketing and product development - plus parenting experience that taught us to spot products which really matter - we realised that we had an amazing opportunity to bring Slipfree® shoes to the UK. Our unwavering passion for these unique shoes was aligned with the mission of their creators in Turkey, and a wonderful collaborative partnership was born.

We are extremely proud to partner with prestigious retailers to ensure Slipfree® are accessible in over 400 stores and counting…  and we continue to bring innovative new designs and matching sun safe products to the range for top to toe safety.

It’s time to say a massive THANK YOU to our customers (our Slipfree family). We appreciate every interaction, recommendation, every like and share, every order and every foot wearing our shoes. You’re all helping us achieve our mission of protecting ALL the little (and not so little) feet… one step at a time! 

Jo & Lou x